Tourism & Marketing
100 Public Square W Suite 204
Shelbyville, Tennessee 37160
Email: Daniel Berry, Director of Tourism & Marketing
The City of Shelbyville established a Department of Tourism and Marketing in 2021, funded through the City's hotel/motel tax. This department is responsible for marketing the City of Shelbyville to tourists by inspiring travel to Shelbyville and the Greater Bedford County region. The program of work for the Tourism Department includes product development, branding, and marketing.
To elevate Shelbyville, Tennessee as a premier travel destination through results-driven, innovative destination marketing and development.
To drive economic development and job creation and enhance the quality of life for residents of Shelbyville, Tennessee by increasing the competitiveness of Shelbyville as South-Central Tennessee’s top-rated tourist destination.